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Our Brand

The Same Great Story Reimagined

ADC holds a unique place in the lives of our students, faculty, and beyond that can be deeply personal – a source of identity and belonging.

Evolving a visual identity requires a delicate balance of being forward-looking while recognizing the role of the past. This is especially true for ADC.

Our former logo had been with us since 1968 and served us well. But as our story has evolved and deepened, we needed a new look to better communicate our heritage, our current context, and our future. To do this, we took the elements of our existing logo and reimagined them.

Our new logo is both practical and a beautiful artistic representation of our identity. Through its creative design, the mark honours the past through our heritage and legacy, engages the present through cultural engagement and diversity, and envisions the future with innovation and creativity.

The Symbols of Our Story

Cross: Christ our Saviour

Weaving all the elements together is a cross, symbolizing Christ. The interconnectedness of the line work speaks to cultural engagement and diversity.

Book: Bible & Academic Study

At the centre of the mark is an open book, simultaneously representing the Bible (held as true), and an academic book (a source of knowledge and study). It is open to signify accessibility and open-mindedness. It locates the Word at the heart of ADC.

Ichthys: Discipleship

Within the woven cross is the ichthys, representing discipleship. It faces both inward into the book (reflection) and outward toward the wider world (engagement).

Circle: Our Community & World

The mark is embraced by a circle, which speaks of the transformative change within the world, and is also an echo of our former logo’s circular silhouette. The circle is not fully closed, and the openings invite engagement and inclusivity. The inner-circle around the cross is the Christian community surrounding ADC.

Waves: Baptism & Canadian East Coast

The waveform of the crossbars represent water, which tells the story of baptism, but also locates ADC on the Canadian East Coast, surrounded by ocean.

Path: Moving Forward

The chevron breaks the frame and invites engagement with the world beyond. The vertical strokes of the cross lean inward at the top, to make a path leading forward.

ADC: Who We Are

The letters A, D, C are woven into the design.

The Wordmark

Typographically, Acadia was left untouched and reflects honouring heritage and legacy and its relationship with Acadia University. “Divinity College” is set in a modern sans-serif font with square proportions to compliment the circular logo mark, and to capture the spirit of innovation and creativity

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